Advertising Signage Design Guidelines

The draft City of Melton Advertising Signage Design Guidelines(PDF, 239KB) update the Shire of Melton Outdoor Advertising Policy and Guidelines(PDF, 1014KB)  prepared in 2005 and revised in 2010. 

The Guidelines apply to all planning permit applications for signage in the Melton municipality. 

Advertising signs are important to identify, communicate and market businesses, institutions and buildings across the municipality.  

Advertising signs have a significant impact on the public realm and the quality of the streetscape and the building with which they are visually associated.  Well integrated signage in appropriate locations can add colour, vibrancy and interest to an area.  A proliferation of signs and poorly designed and located signs can significantly detract from the attractiveness and amenity of the City’s urban and rural environments and gateways, including reducing the effectiveness of signs. 

Council considers it necessary to plan for the management of advertising signage in the built environment to balance the expectations of business and economic development with that of the broader community.

To have your say on the draft Advertising Signage Design Guidelines, view or download a copy of the Guidelines and please complete our survey by 5pm, 4 August 2017 

Have Your Say

For more information and project updates please register your interest now to stay informed and have the opportunity to have your say! Email

If you would like further information on the project, please call City Strategy on 9747 7200.

Outdoor Advertising Policy and Guidelines

In the meantime, this Outdoor Advertising Policy and Guidelines will continue to provide the City of Melton business community with guidance on the design, siting and size of advertising signage throughout the municipality. The guidelines will be used by Council's Planning Department as part of its assessment of planning permit applications for advertising signage.

Council seeks to strike a balance between the understandable need for business to advertise to improve their business environments and the broader community expectation that Council will provide for a safe and attractive environment.

If you are unable to access this document please give us a call on 03 9747 7200, a copy of this documents will also be available for viewing at the Melton Civic Centre, 232 High Street, Melton (Monday - Friday: 8:30am - 5:00pm).

Outdoor Advertising Policy and Guidelines 2010(PDF, 1014KB)

To determine whether a planning permit is required for an advertising sign, contact our Planning Services Department on 9747 7200.